Edward Bernays

Propaganda

15:25 min

Politics, Psychology

1928 pages, 168

In a world where chaos reigns, how can society function harmoniously? This is the central question that Edward Bernays tackles in this short that explores the crucial role of persuasion in shaping public opinion and guiding social interactions. Bernays argues that an elite group of experts, the "persuasion industry," has emerged to create order out of disorder by crafting compelling narratives and ideologies. The short examines the complex relationship between business, politics, education, and culture in influencing the masses. By understanding the art of persuasion and the power of strategic communication, readers will learn how to detect covert persuasion that constitutes modern society.

Edward Bernays

Edward Bernays (1891-1995) was a pioneering publicist and public relations consultant who is often referred to as the "father of public relations." He was the nephew of Sigmund Freud and drew upon insights from psychology and social sciences to shape public opinion and influence mass behavior. Bernays authored several influential books on public relations and propaganda, including "Crystallizing Public Opinion" (1923) and "Propaganda" (1928), in which he articulated his ideas about the conscious and intelligent manipulation of the organized habits and opinions of the masses. His work has had a profound impact on the fields of public relations, advertising, and mass communication.

Chapters

Society requires organization and shared convictions to function smoothly. Persuasion helps harmonize diverse views towards common goals. A "persuasion industry" of experts has emerged to shape social narratives and ideologies.

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